PROJECT OVERVIEW:

PARTNERS - LULULEMON, CRAWFISH AND BREWS

To promote a healthy work-life balance, CARA partnered with Lululemon to highlight the brand’s versatility in real-world environments. As part of our Crawfish and Brews event, Lululemon outfitted our chefs, talent, and staff—demonstrating how their apparel transitions seamlessly from work to workouts.

This collaboration not only elevated the event’s visual identity but also reinforced Lululemon’s commitment to performance, comfort, and style in every setting.

SERVICES:

• EVENT ACTIVATION + PROGRAMMING

• CONTENT CREATION

• CAMPAIGN STRATEGY

• SOCIAL MEDIA MARKETING